Invasive plants pose a major threat to the native vegetation of an ecosystem, resulting in severe competition for resources and in some cases, complete replacement of native plants by alien plants. Lantana camara is a well-known alien plant in India that has spread like wildfire and needs better strategies to manage this invasion. Since seed dispersal plays a major role in the spread of this shrub, a new study now attempts to understand how this plant succeeds in attracting various fruit eating birds that act as seed dispersers. By understanding how Lantana attracts these birds, better strategies to manage the weed could be developed, say the researchers.