India’s Information and Technology industry has served as a great success story for the outsourcing model. However, in order to sustain the growing competition and provide increasing value proposition, the industry must innovate and carve a niche for domestic talent too. In the recent past, the rise of IT clusters - geographical aggregation of related companies in IT -- have emerged as a ray of hope that not only provides jobs, but also enhances the value proposition, thanks to the ample talent pool. A new study has now identified factors that have led to the growth of these IT clusters in the metropolitan cities of India and the model followed by these clusters to spread to other cities.