Today is World Bicycle Day, a day celebrated to commemorate the joy of cycling. In a country like Netherlands, almost every person owns a cycle, and 99.1% are cyclists! But a city like Bengaluru -- almost thrice as big  and with 12 times more population -- loses hands down to Amsterdam, in citizens choosing to cycle. Why is that so? And what can be done to make people here fall in love with their bikes? The Research Matters team caught up with Prof. Ashish Verma, an Associate Professor at the Department of Civil Engineering, at the Indian Institute of Science (IISc), Bengaluru.